A Bit More than Just Enough

Slow Leak: An Evolution

2011-08-30T13:21:00.000-07:00

I'm gearing up to record my first EP. Everything feels like it is moving in the right direction, at the right speed. A friend of mine, Jason, commented that he loves Slow Leak because he was able to see it evolve from the moment of conception to where it is today. It has, indeed, been a wild progression.

I love Slow Leak now, a story about a relationship torn apart. It was written as a letter to myself and my partner at the time as we were in the midst of a drawn out break up. We were trying to figure out the way to find a resolution while making a series of terrible decisions.

It's cathartic and painful and exhilarating to play & I can't wait to have a full recording of it. I know it's top on a lot of people's lists of songs to have on the album.

Thanks to Tyler Breish for the iPhone video at our latest Homophonic Show. Come see Homophonic, a queer singer/songwriter showcase, every third Saturday of the month at Martuni's SF.

Sunday Night Mic - Feature Set - 1 of 6

2010-12-13T23:03:00.000-08:00

This is my opening song for my 30 minute feature set at Sunday Night Mic. "Come Around" was a song I wrote about a woman first telling her partner "I Love You".

Brushing Up

2010-12-13T13:56:00.000-08:00

I've been playing quite a few shows around SF lately. Really brushing up my set, collaborating with new artists & writing new music. I performed earlier on in November with my pals Jeb (Piano) and Derek (Piano, Ukulele) at this awesome piano bar called Martuni's. We'll be back there again on December 19th. What an awesome last show to send me off to Europe in style.

Take a look at one of my original songs, "Make It Easier", from that performance.

New Music Video for "Slow Leak"

2010-07-28T15:18:00.001-07:00

Hello all, I recently wrote this song, "Slow Leak" after a while of not having played my guitar. These past few weeks 'Bella' (that's my guitar's name) and I have been getting acquainted again, falling in love & writing more songs. Take a look at the latest video I recorded & edited. I hope you like it. Post comments, questions, opinions. You know I love feedback.

"Slow Leak" (original song) by Tawnee Kendall from Tawnee Kendall on Vimeo.

Social Media: Who Should Own It?

2010-06-01T18:58:00.000-07:00

The topic of "who owns social media" came up around a family dinner when my parents were curious why social media roles exist under different departments depending on the company. In actuality, the answer is a bit more complex.

The key lies in how a company wants to approach it's social media engagement. The uses for social media can range from support & technical assistance to brand evangelism to lead generation and sales. Often companies find that one of these areas presents itself first. They then opt to create social media plans based on this need. What they don’t plan for is that the moment that they start engaging, they have opened the doors to all social engagement. Even though their best intention was to fulfill a need in one area of the company, the users need to connect to the company is still greater.

Without creating a framework for how to engage socially, a company’s social media will be incomplete and will risk confusing employees, disappointing customers, and ultimately leading to failure.

AUDIENCE
The question shouldn’t be, “who owns social media?” It should instead be, “who do we want to engage on this medium, and why?” In answering this question, you start to create a framework of what do and don’t we want to talk about? How do we want to engage? Which teams or functional areas are involved? Developing engagement guidelines is basically brand management but with new participation rules. Brand guidelines ensure that the visual representation of your brand is controlled down to imagery, text, color, etc. Social media guidelines are similar in that a company’s employees understand the parameters in which they can engage socially.

FRAMEWORK
Setting social media guidelines is beneficial for both the employees who are willing and eager to participate as well as the hesitant employees who want the reassurance of a virtual safety net. As with sales, marketing, even dance or music, you have to go back to basic structure. It may sound cliché, but it seems this step is all too commonly overlooked. Perhaps it is because social media is perceived as being a new and cutting edge topic, people jump the gun and forget. Don’t allow yourself to get sidetracked by the technology, the platform, or the buzz-word.

Before you hire that intern to take the task of updating your Twitter and Facebook accounts, sit down with people from each department and understand what it is that you are trying to accomplish as a company. Ask yourself a few questions:

Who are our customers and how do they want to engage with us? Understand which platforms are best for your customer base. Twitter users are typically older (45-55 are the top demographic, 23-34 year old following closely behind -comScore). If you are trying to reach the younger crowd, don’t waste your energy. Spend your time wisely.

How do we want to engage? Is your objective to convey marketing promotions? Do you want to offer support? Are you looking for ideas to make your products better? In order to have conversations about varying topics, you will need to cover more than one base. YouTube, Facebook, perhaps even develop your own online support forum where you can not only help your customers find technical assistance, but ask them questions about what they would enjoy in future generations of your product.

What are our limitations for engagement? I’m a big fan of adding character and allowing your customers to interact with the many personalities that comprise a company. Decide if it is OK for friendly and benign commentary (ie “Go Red Wings!” or “I love My Morning Jacket, too!”). Understand that sometimes your customers will be mad. One of the biggest fears of companies is “what if someone says something bad about us? Then it will be on our wall/thread/page!” Well, there will always be customers who are not happy with your company. It is OK if they post something negative. I have found more value in customers who come in and leave a negative comment on our wall because it allows us to understand that there is (or may be) an issue somewhere that we have not seen. It also allows our community to see that our company is listening & that we care. My team addresses all questions on our Twitter/Facebook/YouTube channel, regardless of if they are positive or negative. In doing so we allow the entire community to see that we are all trying to work for the benefit of the customer. Recently, we have had a few instances where new members come in and write negative comments (also known as “trolling” when they are just looking for a fight) and our established community answers their questions before our company can participate- letting the trollers know that there is a solution to their problem & not to attack our company. We have clearly nurtured advocates of our brand by showing we are human, that we are listening & that we participate.

Once these questions are answered, each department can then participate in social media in a way that is not only beneficial to their distinct area, but to the company as a whole.

7 Tips for Healthy Social Media

2010-05-21T16:50:00.000-07:00

Part of the difficulty with working in Social Media is when "measuring success" comes into play. In traditional forms of sales and marketing one has quotas or objectives to meet. This system is fairly fool proof, it is easy to know did we sell 1,000 units or didn't we? Did we get the ad with CBS or didn't we? Social Media is nebulous because the platforms that they are based on are nebulous. Facebook is constantly reiterating itself, Twitter is still evolving, and YouTube is still trying to keep up with how fast it's user base is growing.

Facebook and YouTube have "insights" which allow you to see basic metrics. Twitter has yet to implement any form of metrics, which begs the question is Twitter really meant to be used for business. Perhaps that topic is better dissected at a later date. These dashboards only allow you to see a small numbers-based mapping of your community. You can see that your numbers are growing or dwindling, but knowing the numbers is not enough.

When I was interviewing for jobs with companies in the SF Bay Area, I got the impression (either from the way they seemed to understand/not understand about social media, or because they flat out told me) that they knew "social media" was important but weren't really sure where to go. Companies get the impression they "need" to be on Twitter, Facebook and YouTube but they aren't really sure why or what they need to do once they are signed up. Success doesn't come from registering an account on one or many of these sites. Success comes from truly understanding your audience. You have to understand their behavior, their desires, and know when those desires change--because believe me, they will.

That is why I don't think numbers are the most important part of social media success. It is certainly important to grow your numbers, but don't get blindsided by increasing numbers and miss out on the most important part: health.

When I started with Creative, there was a Twitter account and a few different Facebook Pages. The two pages I selected to dedicate the majority of my attention to were our Sound Blaster gaming page and our Vado HD pocket video camera page. The trouble (and the great thing) about Creative is that our product offering is vast. We sell speakers, headsets, MP3 players, sound cards, HD video cams, web cams--the list goes on. When setting up a Facebook account, or any account for that matter, you have to take a few things into consideration:

Make the subject of your account broad enough that you will be able to consistently update it with new and relevant information while still remaining targeted enough that your users are all like minded.
Leave room for growth. As your company grows & your product lines potentially increase, will the new products fit under the umbrella, or title, you have labeled this account with?
Allow for personality changes. As your brand evolves and your marketing message changes, will your title still remain relevant?

In our case, Creative set up individual product Facebook fan pages. A classic case of this is our MP3 line. We have a facebook page for Zen X-FI, Zen X-FI 2, Zen Mosaic, Zen...do you see where I am going with this? Creating multiple pages means that your like minded audience are all compartmentalized based on their one time purchase. When the technology improves and new generations of the product come out, the fan page they are attached to is no longer relevant. Also, creating tons of pages is too cumbersome and makes managing fairly impossible. Instead of separating your fans bi-product, group them together by lifestyle. A label of "Creative Music" would be much more fitting. It would allow us to capture the audience of all our Zen MP3 players while still permitting us to cross promote our headphones and wireless audio product like the Sound Blaster Wireless which streams music wirelessly to any room in your house.

We are all well aware of people's changing taste and multi-tasking brains. Hardly ever will you see a person who wants to join a fanpage and get monotonous, homogenous updates. Entertain your audience. By playing to their many tastes & providing them with interesting content, they will in turn be brand evangelists and happy customers.

As I mentioned, growing your numbers is important, but health is number one. It is important that you pay attention to your user-base. Be genuinely interested in them, learn from them so you can provide them with information that you know they want and need. If you do not nurture your community, your community will not grow. And then, where will your numbers be? Numbers are just a bi-product of health.

Tips for a healthy community:

Q&A: When users ask you questions, give them answers. "I don't know" is considered an answer in my book. It is always OK to give your community some visibility into what your company is doing. For instance, "I sent a request out to our engineers after your request for a firmware fix. We are working around the clock, testing on Mac and PC and we will keep you guys up-to-date on our progress."
Identify yourself: Tell people who you are, let them know your personality. Write emoticons if that's you're thing. It's easy to tell me and our Social Media Intern, Kristen, apart (aside from actually signing our names) because she uses =) and I use :) amongst other typical terms that we use. (one of my favorites is "Ace!") It allows your community to connect and identify with you. If they post a video of a band you like, have a conversation with them about it. Let them see you--better yet, start making videos that actually allow them to see you. Even though our era lives on computers most of the time, we still connect when we make eye contact.
Encourage your most active users: Let them know that you appreciate them, site them when you answer other questions if they provided you information you didn't already know. "Bob Foundry let us know there is a sale on Vado HD cameras on Buy.com, go check it out and be sure to thank Bob for the good find!" People who are most active in communities, better known as "Super Users", love notoriety. They don't necessarily want rewards in the form of prizes, they want their own slice of fame, right there with your community members. They want to be known as the smart ones, the crafty ones, the funny ones.
Give your community incentives: be creative (pardon the pun) with how you reward your community. Try having them participate in contests that not only allow them to win cool things, but allow them to pitch in. We did a contest for our Sound Blaster World of Warcraft headset where we asked them to tell us their favorite part about the headset. This gave us a better understanding of what features were most coveted and what their individual personalities were.

What kind of issues are you encountering with your social media implementation? I am always happy to discuss and brainstorm.

Also, for similar discussions about "health" check out Lithosphere from Lithium. Lithium is the leading online forum platform & they are at forefront of understanding precisely what "community" is and does. They even have a measurement called CHI (community health index) which calculates precisely what I am talking about above. The only difference is, this measurement tool calculates CHI on their community platform- they don't (yet) measure in social media. With their recent acquisition of Scout Labs, I am hoping that will all change.

Tour of Relient K's Tour Bus [Vado TV]

2010-05-20T14:53:00.000-07:00

Here is the second video in a two part series from my interviews with Ethan Luck & John Warne of Relient K. They took me for a tour around their bus and I must say I learned a lot--although most of it was (somewhat) useless information. For instance, Relient K eats a lot of chips, you can't go number 2 on the bus because they don't have a poo-grinder, and Relient K depends on an atomic clock to get them on stage "lickety split". Another positive, Ethan Luck always has his Vado HD on him. That champ. Go see his videos on Vimeo- he is quite the cinematographer.

Interview with Relient K in Las Vegas [Vado TV]

2010-05-19T19:40:00.000-07:00

My job is all around lovely, but the highlights come into play when I get to go out and interview musicians. I have grown up with music, studied music, play music- so it's only right that I would want to work in music. Creative has a killer HD pocket video camera called Vado that makes the whole process that much more simple. This next bit is going to come off as a sales pitch, but it is in no way intended as such. I have been interviewing people for the past couple of years in two separate jobs and every video has a different format. The Vado is super slim, has a wide-angle lens & the ability to use an external microphone if you want. When I am filming on my own, I am able to just throw the camera in my pocket (literally), sling a tri-pod over my shoulder & I am all set.

So, I flew out to Las Vegas on Sunday and got to sync up with Relient K at The Joint venue inside Hard Rock Hotel. Sunday concluded their 3 week tour with Paramore and a band called fun. In this particular video Ethan Luck, drummer, and John Warne, bassist, and I chat about life on the road, mountain climbing, what it feels like to be in a 10 year old band & we discuss the option of them changing all their names to an anagram. All around good fun, I am sure you will enjoy it. Be sure to check out their music & see them live if you get a chance- they are absolutely fantastic.

A conversation in 3D

2010-05-07T14:10:00.000-07:00

Late 2009-Early 2010 Creative held a contest for film students all over the US appropriately called Vado Film Contest. Film schools from UCLA to NYU participated. Each school was given a bunch of Vado cameras for students to use. The turnout was incredible, due in part to the substantial prize packages--not only a ton of gear from Vados, speakers, and cash prizes--as well as winning an internship with a Hollywood film producer. In addition to all of this, we had a panel of Expert Judges who came from all genres of film production. Director Phillip Noyce (Clear and Present Danger, Rabbit Proof Fence, Salt), DP Ken Arlidge (Full Metal Jacket, Army of Darkness, The Crow) and Ride Film Industry great Yas Takata were among the expert staff.

The Expert Panel also included creative visionary Matthew Ward. Matthew has had the privileged of working with a handful of some of Hollywood's most noted filmmakers like Steven Spielberg, George Lucas, the Wachowski brothers and most recently he has worked with Robert Zemekis on Polar Express and Disney's A Christmas Carol. Matt joined me on the balcony of my San Francisco apartment and let me ask him a few questions about how he got his start in film, what his role in Pre-Visualization entails & how he uses Vado to create 3D videos at home.

Meet up with MURS

2010-05-05T14:43:00.000-07:00

MURS and I first met on some random street in Austin, Texas during South by Southwest 2010. He had previously done a headphone promotion with Skull Candy and I just so happened to be walking down the street with a previous Skull Candy employee. This is one of the most impressive things about Austin--musicians and people who work in the music industry fly in from all over the country (and globe) for this event. There are so many venues, so many performances, that the streets seem to flood with busying bodies. It must have been 11 pm or so when Brad and I ran into MURS and his recent wife, Kate. We each had shows we wanted to go see-I have no idea who now-but instead we stood on the side of the street just talking about everything that came to mind: our respective jobs, travel, school, food, music & art. It was an ardent moment in a frantic week. Kate and I got to know each other as well as two people can for an hour-plus sidewalk conversation.

I had heard of MURS prior to meeting him, but hadn't really understood how impressive a man he is until that night in Austin. As we were chatting, people from all directions would gleefully shout out "MURS!" and run over to take pictures, have things signed, and hand off demo CDs. MURS stated that they actually do listen to all the albums that are handed to them. Both he and Kate--a perfect match if you ask me--are the absolute sweetest, down-to-earth individuals. I truly felt at home hanging out with them.

While at Austin, I got to see MURS perform. That same night, on that same stage, DJ Qwik and Bone Thugs & Harmony played. I watched from off stage with the rest of the crew (I do enjoy the VIP pass this job sometimes brings) and got to see how excitedly the crowd reacted. Everyone was jumping up and down, singing every lyric. MURS puts on a fantastic show- if you ever have the chance to see him, regardless of if you are a fan of hip hop or not, it's a perfect performance. MURS displays class and tact & a stinging sense of wit and intelligence.

Months later, MURS came to SF to play Fillmore West. We got back in contact and started planning for our Vado TV interview. It proved to be hilariously entertaining, certainly for me, and hopefully for you.

Turned

2010-05-03T13:31:00.000-07:00

I just sold my Nikon D40 on Ebay, so we are having some sentimental time together before I have to send her out via UPS.

Throughout the 18 or so months that I have had her, I have learned a lot, and yet still understood very little. There were moments when I got the settings so screwed up the photos were merely snapshots of black.

Since Day One, I have pushed myself to learn more- to take more challenging shots. And while I consider myself far from a photographer, I know that one day my vision of the world might be captured so I can preserve my life the way I have always seen it.

It is one PM and I am still in pajamas, face moisturized but not yet wearing the daily mask of pigments and powders. Mondays are for work days spent at home--long hours spent in quiet familiar spaces. Mondays are for days I say goodbye to an old friend and welcome a new one.

My Nikon D5000 will be here Wednesday. New adventures are bound to ensue.

See the shot on Flickr

Fun with The Ruby Suns

2010-04-16T15:00:00.000-07:00

In true 6 degrees of Kevin Bacon form, The Ruby Suns and I are connected by only 2 degrees. My great pal Claire is high school friends with the tour manager of The Ruby Suns. It took just a few emails to get connected with front man Ryan McPhun & strike up a conversation. Ryan is Californian born and bred until he decided to follow his travelling soul across the globe to Auckland, New Zealand where he formed Ryan McPhun & The Ruby Suns. The band has gone through a few iterations up until it's current state. I met up with the band at one of my favorite San Francisco venues, Bottom of the Hill. We all piled onto a small couch in the green room and chatted for about 20 minutes. Most of it was complete and utter nonsense, which certainly made for an interesting editing process. In the end, the video turned out wonderfully. This is yet another highly recommended show. All the guys are up-beat, whimsical in output, yet serious in craft.

Outasight so outta sight

2010-04-15T15:13:00.000-07:00

Outasight and I met up at the LRG party in South by Southwest 2010. Outasight packs a killer show- he is classified as hip-hop but he encompasses so many genres. His beats are strong, lyrics are poetic and his melodies are thick and ruddy. Classic rock & 50's big band remnants find their way into his songs, making each one a complex treat.

Outasight, born Richard Andrews, gave our audience some words of wisdom for making it in the music world as well gave some insight into what SXSW offers.

Going home with Kelley James

2010-04-14T15:22:00.000-07:00

While working the LRG party at SXSW 2010, I got to meet and interview a ton of incredible artists. We had a few minutes to chat before each interview making it difficult to really get to know a person or latch on to one's personality. This was not the case with Kelley James. He was personable and captivating right from the very beginning. His presence immediately pulls you in and makes you feel comfortable, I instantly felt like I was having a reunion with a long lost pal.

Not only is he a charming individual, he is impeccably talented. His music filled the room and halted everyone in attendance.

Up there, soaking up light

2010-04-10T17:56:00.000-07:00

My performances are too far and few between, but when they happen they delight me to no end. I performed at a benefit for FACT/SF, a San Francisco based dance company. I played two of my most recent songs, Come Around and What I Need, as well as a cover (with Paul Gilliham) of Ray Lamontagne's You Are The Best Thing Everyone seemed to love it, already I am itching to have another go. Let's hope I don't wait so long in between performing next time.

Fly Gypsy. Mormon Cowboy.

2010-04-08T17:23:00.000-07:00

I reserve the right to change my mind, but this could be--hands down--the best interview I did at SXSW. Fly Gypsy performed at LRG's party on St. Patricks day down at Aces on 6th Street in Austin. The part that you don't see, is this is actually the second time we filmed this interview because I pulled a rookie move and forgot to turn the microphone on. Fly Gypsy were such dolls about it. They kept their energy up, laughed with me and chatted, once again, about their time on stage.

Fly Gypsy has a #1 freestyle out of 132 on DJBooth.net and their single 2 Step reached No. 1 spot on college hip-hop charts.

New Team, New Beginnings, New Goodies

2009-09-01T08:51:00.000-07:00

I am delighted to announce that I have joined a new company: Creative Labs, the company who brings you Zen, Sound Blaster, and Vado HD Pocket Cams (to name a few).

And speaking of Vado HD-- I went to SF Outside Lands this past weekend, something I am convinced has become an annual tradition, and filmed all three days with my new toy. You might be thinking that any opinion I give you will be a skewed and biased one, and perhaps that is true. Yes, that is true. BUT, I am also a beginner. I am familiar with the name Creative, I know their products through what I have seen in advertising. When it comes to experiencing Creative products, I previously drew the line at speakers. I was genuinely stoked to get started using my Vado HD.

I'll start off by saying, I love the extra contents they throw in: a silicon skin, carabineer clip for the padded carrying case, and HDMI cable. Plus, there is an option for an additional battery for the camera which is perfect for me because I am always filming exorbitant amounts of things and then forgetting to turn things off. The camera has an auto standby/sleep phase that it goes into when you stop using it for a while. When it's in this phase you can revive it by hitting any button and the screen will flash back up, otherwise it shuts off after prolonged non-use.

I filmed Day One with the thought, "well, here goes" in the back of my head the whole time. I knew eventually I would get home, upload the videos and there would be the proof- either the product is great, or it isn't. When I got home and started listening/watching the clips from the day, I was impressed. I mean jaw-drop impressed. I have used small video recording devices before and they are complete poop when you take them to concerts. Their mics can't handle the blast from the speakers. You know when you are walking somewhere and a car drives past you blasting music inside? The doors rattle, the trunk rattles, your ribcage rattles? I am sure it sounds just peachy inside the car- but outside it sounds like a death rattle. Well, that is what other cams recordings sound like. The Vado HD was sort of a miracle--a Godsend to me, the concert addict. The recording was crystal clear. I could hear a variety of crowd noise that didn't over-power the sound of the song. (Except for the one time that the guy next to me insisted on clapping to the beat--not in time--right into the microphone. That time, I couldn't hear the music. Frankly, I was a bit mad at him- not the Vado.)

Below are all five videos I have created from the three days. I have kept them all short, each is under a minute and a half, so that you can stay entertained and don't have to sacrifice half of your day watching. ;) Let me know what you think, ask me questions, show me your videos, make requests on what you want to see next. I am happy to listen, answer, watch and oblige.

Day One:

Q-Tip and Blind Pilot

Day Two:

Raphael Saadiq and JJ Grey & Mofro This one has a particularly funny dance battle between me and my good pal Tim Heitz

Bat for Lashes and The Mars Volta

Day Three:

Morning Benders and Brett Dennen

Calexico and Lucinda Williams

Lithium announces our community, J-Net, as one of the cool kids!

2009-06-11T15:43:00.000-07:00

Lithium just announced companies who are using their communities platform successfully and Juniper's J-Net happens to be on there (slide 11 on the deck posted below), and we are all so very proud. (Applause Applause)

We've been running Lithium for almost two years now, and every bit of it has been a gratifying experience. Lithium is full of innovative and clever individuals; they are always delivering great solutions to the undying questions like, "How can we make our community more successful? How can we reduce costs by utilizing our online community? How can we make sure our customers are getting the right information and a high-quality experience that they need?"

Not too long ago, J-Net was a feeble community. It was an under-utilized, under-developed space. Today, we pride ourselves in a thriving community. I am thrilled that I have had the pleasure of getting to know and interact with so many of our J-net users. It is an amazing thing, watching a community grow. We constantly receive feedback from our users thanking us for giving them a space where they can efficiently gather information, get their questions answered, and have fun participating in promotions where they can win prizes-- you are all most welcome. We are elated we can provide you with such a positive experience.

It's a rewarding feeling, being acknowledged by Lithium as one of their Customer Success stories, but it's even more rewarding knowing we are doing something right for our community. Thanks to all our users and Lithium for allowing us to make such great strides with J-Net these past 19 months.

Lithium Customer Success Slides Q2 09

View more OpenOffice presentations from Lithium Tech.

Transformers: This rant has been a long time coming.

2009-06-09T10:11:00.000-07:00

I've been mentally revisiting my UC Berkeley days a lot lately.

In class, we were encouraged to question everything, even our own perceptions and beliefs. If I believed something to be true, that perceived truth was challenged by my professors. I was asked to disassemble my belief, to champion for the other side, to rearrange, reconstruct, pull apart--you get the point. There were times when the process was tedious and seemed like the professors were flexing their power, but at the end of it all- it helped me to form a concrete understanding of an issue and the way I felt about it.

This process of deconstructing and evaluating information has become a favorite skill of mine. I am grateful that I (perhaps one of very few) left the theatre feeling insulted that Michael Bay didn't attempt to hide his "Buy American Cars" message in the Transformers film. Instead he flew the GM flag so brightly, it was like a night time road crew telling me to switch lanes. And really now--how quickly we forget Transformer's Japanese origin. It was not all that long ago that Tranformers was being syndicated on American TV from Japan, complete with dubbed English. This is not immediate point though, the point is this: we are so accustomed to receiving media, that we wait for it to be given, we receive it without really looking and without questioning what we are given.

For many of my friends, they saw an action film, they saw the typical poor CG that showed up in today's action films, they saw great looking cars and a sexy leading young man and lady (Is Shia Labeouf sexy? Jury is still out on that one). And to an extent, yes- those were all there. But they were all catalysts for throwing this message of "buy American cars" at all of us. Maybe it's not Michael Bay's fault that his motion picture has been turned into an hour and a half GM commercial. Perhaps it's Universal Studios, or NBC, or one of those Big Wig champs up in their sky rise buildings making all the decisions.

We, as a consuming public-desperate for media and entertainment at such a rapid pace-are easily distracted. Like kids with keys jingling in front of our eyes, we are. Jingle the pretty Megan Fox before me and sure, I'll let you tell me to trade in my Honda Accord for a Ford Edge. (I said, "I'll let you tell me" not, "convince me.")

To me, social media is the great exception to mass media consumption. Even though we consume social media in astounding quantities, we exercise choice. We search for people who deliver insightful commentary, we subscribe to comically smart podcasts, we befriend authors for NY Times on Twitter or Facebook. Sure, there are the mindless YouTube videos and celebrity trash sites--and who doesn't love a sophomoric distraction once in a while? But that is exactly the point- we consume what we want when we feel we want it.

Last example to prove my point: If I want to watch an indie film, I have to go to an indie theatre. Thank goodness I live in a metropolitan area where I can watch most any film on the indie market from the dilapidated comfort of a semi-shoddy San Francisco picture house. But not everyone has that opportunity. They are stuck to the mainstream box office hits- they are stuck to the blatant "Buy Chevy!" messaging. Social media has no mainstream- there is no discrimination on individuals based on happenstance of one's geography. In a way, all websites are created equal.

I realize this post, like most of my posts, has been long. And if you are here-- thanks for sticking it out. This is a much larger topic, one that would be best discussed in a group, in a cafe, late at night. But for now-- feel free to comment back. Tell me if that movie convinced you to purchase a Camaro, and if it did... can I borrow it?

Familiarize yourself with Juniper - Part 2: Facebook and LinkedIn

2009-04-07T17:02:00.000-07:00

I left off discussing Juniper's involvement with Twitter and pointed you towards Juniper's three blogs for the strategic, technical, and bridge audiences. Hopefully you have already had time to peruse the links on past blogs and get acquainted with these topics.

How many of you have explored all of what LinkedIn can offer? They recently broadened their capabilities and offerings. Now, it functions not only as a way for you to remain connected to your friends and colleagues, but as a networking option for people you have yet to meet who share similar interests. In this case, your common bond is Juniper and all the many juniper-focused categories.

If you search LinkedIn today, you will find 27 groups you can join. The topics range from JUNOS Certification, to being a Juniper Engineer, to location based user groups. There is even a group called "Juniper Networks - A dream company to work with" with many starry-eyed members. LinkedIn has been known as a great networking tool, especially if you are searching

for a new job or recommendation to boost your credibility as a good hire. Groups allow you to have access to people from all over the globe who are importing information that is relevant to you. Since you already talk shop with your friends, why not join a few Juniper groups? You'll get connected to the information you may otherwise be missing out on. I highly recommend you do your own search and examine what possibilities await you.

Though Facebook was not initially designed as an online industry mixer, it has slowly become a major resource for professional networking. Mind you, Facebook

remains a relaxed atmosphere and doesn't typically conjure an impression of polished interactions. I am of the mindset that upholding the corporate personality at all times can be exhausting--people need a place to relax a bit. Facebook feels like a casual Friday to me. Just because I work at Juniper for the 9-5pm (well, realistically, 7pm) doesn't mean I stop being an advocate when I am out of the office. Facebook functions similarly to LinkedIn by allowing you to join fan pages and groups. There is even a use who touts themself as the living personification of Juniper Networks itself! Join one of these groups and start to add pictures to the pile of fan photos, connect with peers, and keep up-to-date on Juniper news. While you're at it, feel free to add my Facebook profile to your list of friends. It's always nice to hear from fans of Juniper.

This isnt the end. Next post, I'll let you know how to keep track of Juniper on social bookmarking sites like Delicious and Digg as well as highlight all the many ways to stream Juniper to your RSS.

Whats the good word? Network World recommends Juniper Twitter Stream

2009-04-06T15:32:00.000-07:00

Media mentions Twitter over 8,000 times per week, so says Twitter. On Friday the 3rd of March, one of those media mentions mentioned Juniper's Twitter. You're following me, right? Bob Brown of Network World suggested @JNetTawnee twitter stream as one of the "IT Security Vendors worth following on Twitter."

Brown writes that "The most dedicated security Tweeters seem to come from the labs, though others such as...Juniper...are also quite active." He also points to a much larger list of enterprise IT and network companies on Twitter. Juniper's three twitter streams, @JuniperNetworks, @JNetTawnee, and @JUNOSJeff are all on there. Although, for some reason Jeff's and my twitter stream are listed under "Intel"--two above Juniper's listing. A mistake, I'm most certain.

It's wonderful to have a bit of recognition and promotion surrounding our social media efforts. I encourage all of you to contact me, either via Twitter or comment on this post here to let me know if you have any questions, suggestions, or feedback. Let me know what type of content you want to see more of, or how we can improve your twitter-experience. Are we giving you everything you want? Let me know.

Familiarize yourself with Juniper

2009-03-27T16:41:00.000-07:00

Here we are in the throws of Social Media, networking, and online everything and it seems a lot of you are unaware of Juniper's online presence. I want to take a minute to outline all the ways you can keep connected to our fabulous establishment< /my bias >.

First things first. We have three categories of blogs for all your reading enjoyment. We spent a great deal of time researching personas and the archetype groups that they fit into (more on that later). Most people are aware of strategic and technical archetypes since these are terms that are often thrown around in corporate conversation. Through our research, we discovered another archetype--bridge--that was frequently overlooked. This is the group that bridges the gap between strategic and technical. Fancy that, I know. Bridge personalities have any combination of strategic and technical tasks. The difference is, blogs that are too technical or too

strategic tend to be too saturated with certain content that acts to ostracize the group that

doesn’t fit entirely in one group or the other.

Strategic: The Network Ahead

Juniper executives on topics from cloud computing to economics and green IT.

Bridge: Architecting the Network

Business perspectives on the trends, solutions and driving networking innovation.

Technical: Networking Now

Technologists on network security, routing and switching products and solutions.

Next, we have our infallible J-Net community. J-Net was originally designed purely to support post-sales technical support and to help customers with product support issues. Today the

community still serves that purpose, but also allows members to get news about what is going on or about to happen, a place to receive media, like videos with engineers, executives, and members of our community. J-Net is always free, and doesn’t require a user name or password to view content. Signing up for J-Net will allow individuals to participate in the conversation, be entered for monthly drawings and events, and receive community recognition as industry experts.

Twitter is the topic of many conversations I have been a part of or have overheard around the office and on random elevators. We have a few twitters to make sure you have the information you are searching for.

@JuniperNetworks is the official news feed for Juniper. Here you will find the press releases, updates about new blogs posted, as well as links to what is being said about Juniper.

@JNetTawnee is my twitter. I post a lot of what @JuniperNetworks does, but this twitter is infused with my personality and the ability for you to ask questions and get answers. Here you will also get updates about J-Net, what new videos are available for viewing, and banter about what's going on with Juniper from my perspective.

@JUNOSJeff is Jeff Mattan's twitter stream. He is your go-to guy for all things concerning JUNOS. He will be able to keep you current with JUNOS information, as well as answer any questions you may have. Jeff is an excellent person to know in real life, but if you're not lucky enough to be in the office-- you may as well connect with him via Twitter.

Next post I'll shed light on our endeavors with Linked In and Facebook. Hopefully I'll see you on the forums and connect with you via twitter. Send me a tweet to say hello.

My Take on Twitter: Useful or Addictive?

2009-03-23T11:21:00.000-07:00

I came across this video about a young man struggling "against the pressure to Twitter his life away" thanks to Jeremiah Owyang. It is hilarious, to say the least.

I was recently asked by my friend Charlie how I felt about Twitter. He has his own dance company in SF and was curious how he could use social media to promote his company. I am a believer that Twitter can do many a good thing when used for business purposes.

First of all, it's a great way for me to connect with people who use Juniper, love Juniper or have yet to figure out how much they love Juniper. Twitter allows me to be a quick reference point for everyone. By finding people who are interested in Juniper specifically, or just want to talk about expanding their network, find information about the data center, or switch technology, I am able to get information to them that they wouldn't ordinarily know to seek out for themselves. I may not know the answers for their questions, but I have access to the people inside the company. I know where to ask, and it's a great way to connect to someone who actually has a personality rather than filling out a support form or sending an email without knowing if you'll ever get an answer.

This video is hilarious because of the parody it makes of our social reliance on Twitter. I laughed at the desperate screaming of the people when the twitter whale came and shut them out. I remember the first time Twitter went down on me-- wondering what I was going to do with this thought I wanted to import. Apparently, "waiting" is not an option. My thoughts stream through my head at an alarming rate. How can I be expected to hang on to a thought for longer than the moment I am thinking it? What absurdity! Not to mention, by the time Twitter does come back up-- my thought will already be irrelevant. I NEED IMMEDIACY!

I have the benefit of having two Twitters: one for personal and one for work [@JNetTawnee]. I can say, without a shadow of a doubt, that my personal twitter serves no purpose, and more than likely does not better the world in any way. It does serve to be a way for me to track my silly train of thoughts, pictures, and responses to friends. Being someone who has journaled from the ripe age of 10, micro-blogging is near and dear to my heart. When I was 10, I had the time to write pages describing what I did that day-- but for my fast paced life, Twitter is a great substitute until I can actually sit down on LiveJournal or--who knows--maybe even an actual journal and transcribe my thoughts on the day, the world, and what's to come.

So what do you think? Is Twitter as mindless and nonsensical when used in moderation and for appropriate uses? Or are we just insane addicts who take too much and freak out when we can't get our next fix?

By the way, when I finish this post, I will be twittering about it. Perhaps that's how you got here. If so, I guess it served me well. Thanks Twitter, and thanks to you for clicking.

Sometimes the best connection is a real connection

2009-03-19T15:15:00.000-07:00

I recently interviewed Dave Hawley, Director of Product Management for the EX 8208 at Juniper Networks. We talked about what the EX8208 is and what makes it so remarkable and relevant to the market. Dave and the whole EX8208 crew worked incredibly hard for the past 2 years (you can read his blog about it) so it was a great pleasure to sit down and discuss the final result.

I also talked to another member of the EX 8208 crew, Bobby Guhasarkar, Senior Manager for Product Marketing in the Ethernet Platforms Business Group. He and I discussed how the project evolved from a start-up in 2006. After the start-up was picked up by Juniper, their group of merely 4 people blossomed into 300 throughout Sunnyvale, California and Bangalore, India.

Rather than work to re-do existing platforms, the EX 8208 team started from scratch. Bobby said this was "easier to do," and the fact that they had big-company funding while functioning like a small company definitely helped.

Of course, being a social-media minded girl in a high tech industry, I am always looking to find the human elements in all the so-called "techs and specs". A big part of the job for Bobby is talking to customers. He is frequently on the road--about one week per month. These travels allow Bobby to give presentation to channel partners and act as a human barometer. Product marketing pivots on customer feedback and interaction.

When I asked Bobby if he used social media platforms like Facebook, Twitter or Linked-In (these three are becoming the professional holy trinity for most of us these days), he promptly shrugged off the platforms as being helpful aids for his job. Outside of work, Bobby uses Facebook to stay connected to past and current friends, but professionally Facebook and Twitter are of no use to him.

When talking to Bobby, it became clearer how social media might "connect" us to an endless amount of people, but it has yet to master how to make those connections natural and 'human'. Intonation, emphasis and tone are impossible to convey on Facebook and Twitter. We must rely on those we have befriended to assume what our tone of voice is.

I enjoyed the fact that social media was irrelevant for Bobby's job. It proved to me that although social media is 'all the rage' and 'on the rise'--nothing beats having a conversation face to face, developing a rapport, and being able to read a person's reactions.

I greatly enjoyed speaking with Dave and Bobby and, although I don't understand the depth of the technology 100% of the time, it is easy to see how impressive and powerful this technology is. I give a very enthusiastic congratulations to Dave, Bobby and the entire EX 8208 team. And if you have been living only online for too long, let me translate that: I digg them, I clicked "KUDOS" or "thumbs up" and I rated their work 5 stars.

If you would like to see my video interview with Dave Hawley, head over to JuniperMediaCenter's YouTube Channel.

The Sea of Screens

2009-01-21T11:14:00.000-08:00

I was just sent a link to a Gizmodo article written by Adam Frucci where he brought up the notion of "obsessive documentation." As the photo (taken by Kate Heffernan) clearly shows, we are obsessed with digital documentation. Adam closes his writing by stating, "And in the end, what will help you remember an experience better: taking a not-great picture that's 80% crowd, or giving that experience 100% of your attention? You can always find photos online later, but you'll never be able to go back to that moment again and, well, pay attention to it."

In some respects, I agree with Adam's point of view. We should be able to be more zen, be in the moment, experience the experience and all that goodness. On the other hand, I think that the only way the current 'digital generation' actually feels they have experienced something, is if they have a digital account of it. This premise is what makes microblogging sites so prominent. The amount of information that we consume on a daily basis is vast and abundant. I read so many articles every day that it becomes hard to remember what the messages of each piece was or where to find it again. And so, I twitter it, I forward it and create a digital log of it.

In the case of the Inaugural address or the Youth Ball, there is no chance I could forget attending something like that, with or without having a camera attached to my hand. It's a bit of a double-edged sword because taking pictures means we don't have to remember since we have the pictures, yet at the same time, taking a picture solidifies that we have the memory. We are currently living in an age where digital proof is just as important as actual experience. Even if I attended the Youth Ball with a group of friends, I would still want to take my own pictures despite the fact that all my friends would be doing the same. My camera, my pictures, my memories. There is a degree of identity that is embedded in each digital account. Even if the pictures are seemly all the same, as Adam points out, and there may be 100 photos on flickr that are technically better than the ones you took... you still took it. You were there, you saw, you snapped.

Adam reflects on when he saw Radiohead play live and everyone had their phones out. He says, "people are more interested in taking photos of something they're witnessing than actually, you know, witnessing it." And sure, that might be the case, I understand that he might feel he missed the show if he watched it through a 2x3 inch screen rather than just looking up. If I watched an entire Radiohead show like that, I would feel a bit cheated as well. I saw Radiohead play at Outsidelands in SF this past August, and took a photo of it with my phone. There is NO way anyone would have any idea what they are looking at by viewing the photo posted to above. Me on the other hand, I do. I remember everything about that night, taking that picture, getting trampled by thousands of people. I remember where I was, trying to heave myself out of a wild crowd while 'Talk Show Host' played. That entire night was significant to me. My digital accounts and microblogging from that night are equally important to me. Rather, they were shoddy attempts at microblogging seeing as how 60,000 people were tyring to text, call, twitter, etc. all at the same time which basically arrested the network.

So yes, I wholeheartedly agree with you Adam. We are obsessed with digital documentation. Frankly I wish the other 59,999 people at Outsidelands weren't as obsessed with digital documentation as I am so that my twitter updates would be sent directly after I pressed "send" and I wouldn't have to "miss the show" trying to find a signal.

Check out my photos from Outsidelands and Hardly Strictly Bluegrass Music Festival.

"I believe in introducing people to people."

2009-01-13T16:43:00.000-08:00

I just listened to this story about Jim Haynes, a Louisiana born real-life networker. He currently lives in Paris and offers up his home as a place for people to come and dine on Sundays. He welcomes his home to absolutely anyone, they only need call or write to let him know they will be there. Over the past 30 years has had anywhere from 50 to over 100 people come for dinner each Sunday.

Jim has a talent for connecting people, but his talent extends far beyond the scope of adding Myspace friends and sending out bulletins. Jim is a master at real-social networking.

Much like fashion or music trends, I wonder if social media will have it's own cyclical nature. Now, social media is bearing the burden of why people are becoming more reclusive, out of touch with society, or socially awkward. A recent Vallywag article attributed the Internet's "dehumanizing effects" to the reason why we are currently so fixated on autism. Author Owen Thomas says that we connect with the concept of autism because we, as a society of Internet obsessed people, can relate to the symptoms. He notes that, "Instant messaging famously suppresses social cues. Needing to type ":-)" to communicate our pleasure may give the tiniest hint of what the disease may be like." Perhaps social media will one day come full swing; rather than pushing us away from eachother, it will bring us together, not only through the internet but in real time and space.

If all this is true, that we are gradually retreating into a world of entirely electronic emotional connections, then Jim Hayes gives us hope for how to translate social networking from pixels to people.

One of the reasons why social media strikes my fancy, aside from loving all the new gadgets and technology that come with the territory, is the opportunity to connect with people on a much larger scale than I could do face-to-face. Jim, somehow, has managed to interact with more people face-to-face than I think I could manage online. He knows people's names, stories, and personalities. He has the added benefit of interacting with them, truly understanding their idiosyncrasies. He doesn't need to emphasize each joke with ":))".

Yesterday, Jeremiah Owyang suggested people take a step back from such deep interconnectivity in order to gain a bit of perspective. I agree, it's nice to "get back to our roots" of interacting the way it was intended. Odd how normal human interaction is somewhat a thing of the past.

Back in the game for the New Year

2009-01-09T11:40:00.000-08:00

I have been out of comission for the past few weeks. I caught a nasty version of the common cold, much like the majority of folks out there. I had the benefit of having my momma take care of me for a few days, she said the stores were nearly all out of chicken noodle soup. Really? We are all that sick right now? I am shocked...but also fairly impressed at our unity. ;)

I had many hours to sit on the couch and suck in a bit of mindless entertainment. I am now all caught up on shows and movies I have been wanting to see. I discovered a new show, "The Big Bang Theory." Have you heard of it? I geeked out a bit over it because in one episode they happend to mention "noob" and the non-Newtonian corn starch experiment.

Watch this funny clip about how Sheldon is trying to get his neighbor to leave him alone after he introduces her to online gaming and she becomes hooked.

He told her to leave him alone, then texted her, sent out an emphatic twitter, even changed his facebook status to "Sheldon Cooper wishes Penny would leave him alone."

I love how social media is sneaking it's way into TV sitcoms. Because yes, how connected we all are is somewhat absurd and definitely works in a sitcom script.

Also, the show is good. I thought I was going to be unimpressed, but they have a lot of solid nerdy references.

I'm Tawnee and I approve this message.

Case and Point [response to Making Connections]

2008-12-04T16:23:00.000-08:00

A co-worker just sent me this article about Ileana Ros-Lehtinen, senior Republican Congresswoman from Florida. She received a call from Barack Obama yesterday and hung up on him not once, but twice.

She said she thought he was one of the local radio stations playing an elaborate joke on her.

Interesting how we are quick to disbelieve the telephone, but will believe online profiles with relative ease. I'm struggling to understand "authenticity" through social media settings. Let me wrap my brain around what I want to say... more on this later.

Making Connections

2008-12-03T16:04:00.000-08:00

This week has felt a bit off. How about for everyone else? I think the mass quantities of food for Thanksgiving, as well as the relaxed nature of vacation, made a hard clash with the fast paced motion of work. Monday had a tinge of bitterness hanging in the office atmosphere. Everyone was reluctant to get back into their corporate clothing, our corporate lingo had a tougher time rolling off our lips.

Now, it's the middle of the week and I'm reaching to bring some normalcy in.

I started this morning, much like every morning

[sign into outlook]

[sign into digsby]

[sign into twhirl] ...for all of you smartalecs, yes, I know digsby does twitter but I like twhirl better.

I decided to reach out to all my new (and old friends) on twitter sending the message "Hello all my new social media friends. Good to be connected. How's your day so far?" Few responded, but the one's who did carried on short conversations about gas prices of the day, trips to Vegas, the weather and others about Juniper's online community, J-Net. I was glad to have a chance to touch base with people who are so far out of geographical reach.

This simple effort paid off. I had a great twitter-chat with a new friend, afterwards he twittered "I heart Juniper, and I ain't afraid to say it. Much." Thanks dotwaffle, we heart you back. And I greatly appreciate the simple validation that your day was improved by a bit of genuine human contact via social media.

While chatting with a friend last night, he mentioned a social experiment he had read about and eventually tried. He called random numbers and tried to get movie recommendations from them. He explained how difficult it was for people to drop their guard of instantly thinking he was trying to sell something to them. His tactic was to approach them by making them think it was a run-of-the-mill wrong number.

The conversation would go something like this:

Hi is Katie there?

>>Sorry there's no one here by that name.

Oh, I was calling because I wanted to see a movie tonight and thought she could recommend something. Have you seen anything lately that you thought was good?

And the person on the other line would indulge him.

When I asked if he had seen the new James Bond film, he said "No, I haven't, but it was recommended to me." This recommendation came to him from a random person he called, this person even answered various questions about how they would rate it on a scale of 1-10 and what were their favorite parts. The situation seems comical to me, but really it's a 'primitive' form of social media. What my friend was doing, is going back to some of our roots.

It is rare when I will answer the phone for an unknown number; I will never pick up a blocked number. The phone has become an unreliable piece of equipment for me. I am sceptical of why people are calling and what they want. On the contrary, I will add a person I don't know onFacebook or twitter. Granted, the agenda for my social media accounts is to make connections, meet people, and engage, whereas there is no such agenda for my phone calls.

Interesting how there has been a switch on where people tolerate "spamming." Phones are now off limits, email has become easy to manage, twitter hardly even peaks on my radar. Social media seems to soften the spamming blow for me. It's a simple "delete" or "block" at my leisure. It isn't as invasive as a phone call where I answer and a guy says "Hey, [begin the tell-tale sign of someone I don't know, butchering my name.]"Ta-wah-nee" how's it going, it's John." [pause where I try to get my bearings] "I'm just calling to see if you have the Super Fantastic Credit Card of your dreams yet?"

No John, I don't. Please don't call me ever.

Going back to my friend's social experiment, I admire his desire of trying to convince people that he doesn't want anything from them but normal human interaction. We are getting further and further away from polite exchange as the days go on.

So if you happen to randomly dial me and ask me my opinion of movies, I might just tell you. Just please, for my sake, don't mispronounce my name.

December Giveaway

2008-12-02T16:27:00.000-08:00

Who wants to win an iPod Touch, Garmin GPS, or FlipVideo Camera? I know I do... watch the video to find out more about our December promotion. :)

Please visit the J-Net community page for more information.

Such-a-Rush

2008-11-20T15:29:00.000-08:00

I was thinking about road rage this morning while sitting behind a massive truck pulling a construction tractor. This was the second time I was en route to work. The first time I went to work didn't fare so well. I pulled into a parking spot and realized I had forgotten my laptop. This is moments after leaving my apartment where I realized I had lost my wallet...somewhere.

On the second attempt to get to work, I was cognizant of time and my emotions were buzzing in the 'annoyed' section of the spectrum.

I wondered if the speed of things these days makes it easier to get frustrated in slow situations. I get up-to-the-minute updates via text when my pals update their twitter. I can search google (or text google for that matter) if I am lost or in need of entertainment, and I have the fastest internet access at work.

What was it like before all this? I am starting to forget. Granted, I didn't have a drivers license when I was chatting friends on BBS via a 1200 baud modem, so I can't comment on what road rage was like then.

Do you think there is any merit to the thought that the technological speed at which we're moving today makes it all the more painful to be stuck behind a snail-speed semi? Or am I just making excuses for why I am so impatient?

Keith Redfield interview on Juniper's KB

2008-11-13T18:20:00.000-08:00

Keith Redfield, director of eSupport at Juniper Networks, talks with me about some of the new changes to the KB. For more information, check out kb.juniper.net

Knowledge Base Know-How

2008-11-13T17:50:00.000-08:00

The Knowledge Base is new and improved, now with more fast acting power and kung fu grip! Take a look at this short video to get pointed in the right direction.

Turkey pays a visit to the office

2008-11-12T13:20:00.000-08:00

Our resident turkey who patrols Juniper's campus flew up to the fourth floor ledge in order to walk around a bit and become a celebrity. We all took out our cameras
Plumage.
Cat walk, or turkey walk...

Self Portraiture

2008-11-12T11:27:00.000-08:00

My hair has gotten so long. I have a new apartment. I have hung old model planes from plant hooks.
I am happier than I ever could have anticipated.
There are no complaints, just eagerness to see what's next.

Media Highlights from Juniper / Ixia Event [part 2]

2008-11-11T18:03:00.000-08:00

Below is a video highlighting the first part of the day: initiating the live demo. Areg Alimian, Technical Product Manager, introduces the equipment being used. Juniper Networks T1600 is connected to Ixia's XM12 chassis. The demo will drive full 640Gb of IP UDP traffic through the router. The demo is conducted in Ixia's 'iSimCity' - a virtualization environment that simulates the traffic a small city would create. So, while we all spent our time chatting and eating delicious catered food, the T1600 was stoically sitting on it's rack pushing a city's worth of video, email, web pages, etc through it's ports.

Next, we reconvened in the main presentation room to participate in a panel discussion. There were four members on the panel: Vic Alston, Sr Vice President of Product Development at Ixia; Juniper's Luc Ceuppens, as mentioned before; Andrew Fanara, Team Leader of Product Development with the EPA; and Bruce Nordman of the Energy Analysis Department with Lawrence Berkeley National Labs. The video below only shows highlights of the panel discussion. Both Andrew and Bruce are not shown in it, but that is not to discredit their insights. (More on their involvements after the video.)

Bruce Nordman, a fellow Cal grad, revealed statistical data concerning the amount of energy being consumed. He informed us how each KWh for IT means another KWh for power and cooling. "The server data center is 10% of the IT load and gets more attention than other networking equipment." He stressed how ECR has been a long time coming. Bruce works closely with Andrew Fanara of EPA, and related the test procedure and metrics of ECR to that of Energy star which is where Andrew's expertise lies.

Andrew said that good cost-effective strategies of the data center came into his radar when a report was sent to Congress. He mentioned how every sector has to be looked at, whether it be warehouses, hospitals or schools, and notes how "benchmarking allows for improvements"

The final video shows the results of the demo. Since this is the first time a piece of equipment has been put through this Class One test, the results are not what you would typically anticipate. No one won a gold medal or received a seal of approval. Ixia provides an un-biased comparison of what level of energy networking products are consuming. The results show that there is a reliable, repeatable and accurate testing methodology for power utilization based on real world loads. The T1600 is the first product to go through this testing.

I am curious to see what happens after more tests have been performed. The more products that are tested, the more we will be able to try to beat our own performances as well as the performances of other companies. From my own "un-biased" opinion, if I can even have one from the place I am sitting, it’s not [only] about competing product against product, company against company. ECR allows us to do a bit of self-assessment on the grounds that change needs to be made. I hope that everyone hops on board and continues to work in the direction of lowering the amount of energy we are consuming.

Creating Energy Standards for Networking Equipment [Part One]

2008-11-10T18:04:00.000-08:00

On November 6, I had the privilege of attending an event at Ixia for a new Energy Consumption Rating (ECR). Juniper Networks T1600 Core Router was the first piece of equipment to be tested under the new standard. It was an amazing event, and one that I am grateful to be a part of.

When I first heard about the event, I started talking to people from both Juniper and Ixia about what the event was and why it was so important. I kept hearing how "ECR is going to effect networking equipment the same way EnergyStar effected home appliances." I didn't know what to expect walking in to the event, but when I walked out I was full of questions and speculations about how this could change the world of networking.

Whenever I see a car commercial on TV that touts their car has amazing fuel economy, I can't help but scoff at the absurdity of it all. I wish there was a law in place, not only for the well being of the world but for the well being of my pocket book, that would make it mandatory for a car to obtain a higher mile-per-gallon. ECR is not a law, but it will act as a means of measurement. Atul Bhatnagar, CEO of Ixia, said "what you do not measure, you cannot improve." I was struck by this statement because it is so relevant to the here-and-now.

The event lasted from 9am until 3pm and was broken up into a few sections. In the morning, we talked about the state of networking, and focused on the amount of energy that Data Centers are currently consuming. Luc Ceuppens, Sr Director of Product Marketing High-End systems Business Unit at Juniper Networks, mentioned how he often hears "it costs me more to run my network than it does to own it." This issue is something that has gained a lot of attention. Data centers have a substantial amount of information pulsing through them at all times, it costs an equal amount of energy to cool the system down as it does to power the system.

I think it is safe to say that we all expect for technology to constantly improve. We want to be able to surf the internet, exchange email, and text message amongst other things. The capability is there. Luc mentioned how it takes the same amount of energy to power the bandwidth required for an iPhone as it does to power 5,000 regular phones. But, if you waited in a 4 hour line for an iPhone and pay the $100 or so dollars a month for a phone and data plan, you don't want to sacrifice any more money in order to watch YouTube, or check your mail. Of course not--we're consumers. We want more features, faster, and for less money than the previous version. Behind the scenes, the data centers are working overtime. They need more equipment, and more energy to power and cool that equipment. The only remedy? Efficiency.

We are exceptional creatures. Our ability to produce new products with time-saving and mind-stimulating features is an incredible one. Unfortunately, we don't see the ramifications of our creation until we are in the crux of it. ECR shows our cognizance of our present-day issues. As Atul mentioned, ECR is a ways of measuring so we can make change.

Tech Events...

2008-11-06T15:17:00.000-08:00

I went to another tech event at Ixia. For more information read my blog on social media

Obama is the new Leader of the Free World

2008-11-04T13:07:00.000-08:00

The Obama Biden Brew 2008 "A Toast to Change"

Claire watches in awe of Obama's acceptance speech.
I now consider myself patriotic.

My friend Emily is studying culinary arts. She made these for us.

Interview with "Pentin Processor"

2008-11-03T14:49:00.000-08:00

Josine (also known as "Pentin Procesor" on J-Net) and I sat down to talk about her involvement with our J-Net community. It was an amazing day, unlike the last few dreary and soggy days we've been having.

Josine is a great contributor to our community and helps provide a lot of solid support for our forum member. Take a look and see why we think Josine is amazing.

Talk to me about SRX and why everyone "hearts" JUNOS

2008-10-29T15:33:00.000-07:00

On September 19th Rob Cameron, Technical Marketing Engineer at Juniper Networks, and I sat down to discuss his involvement with SRX Services Gateway. The SRX is a pretty phenomenal product because it is a combination of multiple services. It started from Juniper's involvement with Netscreen firewall products and integrate. It allows users to scale a firewall up to120 Gbps throughput (something formerly "unheard of") and to deploy it in specific cases where scale is needed.

Rob relates this to the iPhone and how phone companies need to be able to send services like web browsing, email, YouTube videos, etc. but still make sure that all that information is secure.

I was recently at an Ixia event (look for a future post) regarding a new Energy Consumption Rating (ECR) where Luc Ceupens from Juniper Networks shared the statistic that the amount of bandwidth an iPhone needs is equivalent to 5,000 regular cell phones. We are at a point in our tech-history where more and more people are ditching there standard cell phones and trading in for smart phones, much like Apple's iPhone.

Rob puts the SRX into perspective by illustrating typical day-to-day uses that SRX is behind.

Afterwards, I asked Rob a few questions about his "I Heart JUNOS" bumper sticker he created. A while ago, these stickers started showing up all over the place. They started being passed around to friends and were quickly seen all over the place. We all have them around our cubes, some have them on their cars (I do!), and we have even seen them in random places around town.

Rob and I have often talked about how amazing and simple it was to get people to join together about JUNOS. Rob works closely with JUNOS, our operating system here at Juniper, and understands what makes JUNOS so wonderful. Much like JAVA, people who use JUNOS become dedicated fans. Rob wanted to create something that would act as a way to unify those who love it. He talks to me about his motive behind creating the sticker and reflects on the process that eventually led to a positive and remarkable outcome.

Energy Consumption Rating (ECR): Creating a new standard for networking equipment

2008-10-28T15:20:00.000-07:00

Juniper Networks T1600 Core Router, the first piece of equipment to be tested on the new ECR standard.
visit Juniper Networks forum, J-Net for more information.
Ixia is located in Santa Clara. They are the leaders in IP testing. This is a view of their lab called "iSimCity" due to it's ability to emulate the amount of data and information one city would typically consume. Go read my blog on social media for more information.

Pulling off brown paper packaging

2008-10-24T18:49:00.000-07:00

It's Friday at 6:50pm and I think that means it's technically Friday night. I also think that means it's technically too late to be working on a Friday. I love being at work after hours. The lights start to dim unless you walk by and activate them; the air-conditioner stops blasting sub-zero streams of air into my cube--an effort to conserve energy since no one is typically here. Something about this place feels right to me. My cube walls are heavy with posters, decorations, and mementos. Somehow, I feel comfortable here. I feel at home. I think the reason I'm so taken with late hours has to do with my nostalgia for a few particular weeks spent on international conference calls until the wee hours of the morning.

Juniper started developing personas in June of 2007. I was fresh to Juniper, having been here for only 4 months. I had graduated from UC Berkeley a month earlier and was faced with the typical post-graduate crisis of trying to figure out what I wanted to do with my life. I spent two whole days in a large meeting room with a significant amount of people from Juniper as well as Tamara Adlin and Ariel VanSpronsen from Adlin, Inc.. Juniper hired Adlin, Inc. in hopes of eradicating a typical problem in large businesses: identifying our audience. There is a tendency to refer to one's audience as just that, vague terms like "audience", "customers", and "users". personas help to describe real people and real needs. Alan Cooper is seen as one of the founding fathers of personas. If you haven't read The Inmates Are Running The Asylum I would highly recommend you check it out.

Think of personas like this: (by the way, the example I am about to present you with was conveyed to me verbally. It is not my own.)

I'm going to ask you all to imagine a bird. Do you have the image in mind? Ok good, hang on to that.

What are the chances that the bird you are imagining is the same bird I am imagining? My bird is small, has black feathers caping his back with a bright yellow under belly. His head is boasting a read mohawk and his beak is short and thick like a caligraphy pen. Chances are your bird could have varied drastically from my version.

This metaphor represents what happens all too often in business. We become so focused on what our pre-conceived notions are about our customers that we ignore the people we are trying to connect with. We oversee their true needs, frustrations, and motivations.

Juniper did extensive research all over the globe interviewing employees, external customers, consultants, and research firms throughout Asia, Europe and the North Americas. And not just once, we did round after round of in-person and over-the-phone interviews. We asked each person to tell us what they did during the day, starting from what they thought about as soon as they got into the office. We asked where they sought out information, whether it be word of mouth, over the internet or via newspapers, magazines and other periodicals. We wanted to hear what frustrations they have and what gets them most excited about their job. We wanted to know how they got to their current job title and what their next steps are for future positions.

When we started doing research and relaying the information internally, we described how personas were intended to work. Initially, it was just a concept. But now, a little over a year later, we have fully formed personas. People are talking about them and using them for their planning.

I have to admit, I feel like these personas are part of my family. The project has become something I am endeared to, protective of even, as if it was a child. As I hinted to earlier, there were a few weeks in October and November that my colleague was conducting interviews in Japan, Germany, and England. I basically spent a few nights in my cube so I could listen in to the workshops that were happening half way around the world. I have always been dedicated to this project, it is something I whole-heartedly threw myself into. I felt entirely blessed to walk out of college and into this creative project. It's creative because it takes a lot, especially in business, to go against the grain and admit that something is off. I think it's incredibly exciting to be a part of this change in Juniper. It is a part of my nature to want to understand people, to hear all about what makes them tick. I was a brand new employee and this project introduced me to Juniper; it familiarized me with the most important aspect of the company--the people who make up the business.

The reason for this post is because the research part is over and now we can actually have start to implement the personas into our conversations and understanding. I have been working with one of our design agencies to come up with different print collateral to pass out to the company. When I got back from lunch today I had a huge stack of posters filling the floor of my cube. Oh man--I was, I am, so elated. Opening up that package and pulling the first poster out was better than any Christmas. It feels good to know that we are finally here.

You won't know what you're missing until you lock your keys in your car and you can't access your electronics

2008-10-22T15:58:00.000-07:00

I had a bit of an adventure yesterday which I am going to tell you about because it just re-enforces my point of how reliant we are on technology.

My work at Juniper has been fast paced and hectic lately--just the way I like it--but the pace of yesterday didn't warrant me a bad day. In fact, it was just the opposite. I was feeling strong and confident, enjoying my new hair cut and slick threads. After clocking out at Juniper around 5, I jumped in my beautiful car (I just bought her in Feb) and headed to my second job. I work for a place called SD Forum, which is an organization that puts on seminars revolving around tech-topics. You might be wondering why I would work a second job when I already have a steady job as it is. Well, for one thing, I don't do well when I am idle. Secondly, the job is

right up my alley. Not only do all the topics revolve around things that I find interesting and relevant to my job, but it allows me the opportunity to do some social-networking face-to-face. Plus, extra money never hurt a girl trying to pay off student loans.

I had to stop by the bank in order to break some 20's into smaller bills. The events are $15 dollars and I was running low on 5's and 1's. I was doing great on time, popped into the bank and was out the door in a matter of minutes. When I got back to my car, I started to back up. Apparently Parissa and I were on the same wavelength because she backed her Toyota SUV out of her parking space at the same rate and angle as I backed my Honda Accord up. We were perfectly synchronized and had it not been for the crunch of our bumpers, we may have marveled at how perfectly synchronized we were.

I got out of the car to check the damage and it was not much. We both have minor scrapes on our bumpers, not enough to call the insurance agencies over, just enough to be sad about.

The exchange went like this:

Parissa: Didn't you see me back up?

Tawnee: No, didn't you see me back up?

Parissa: No-- but I was backing up before you.

Tawnee: ... (not sure if this means she needs to back up more effectively, aka faster so it doesn't look like she is hovering in her parking spot, or if she is implying I was more at fault)

Parissa: Get your license

I return to my car to dig out my insurance and license. When I go back to her with my papers and say "Sorry for my curt tone, that wasn't right of me. I'm Tawnee."

"Parissa" she says drawing out the SS's so I can mentally note the pronunciation.

Parissa: Do yoy want to call the insurance companies?

Tawnee: (thinking Of Course Not. Are you mad?) "No, we were both doing the exact same thing. It's equally our faults and there's hardly any damage"

Parissa: Have a good day.

I was off the hook! Unfortunately, my keys, my phone, my wallet - sans drivers license, and the rest of all my belongings were locked up tight inside my car. I tried to open the door again, then again. I think I aggressively tried to pry the door open with my fingers about 6 times. And, although I can't remember perfectly, I think I loudly roared "NOOOoooOooOOOO freaking crap!"

This got the attention of Parissa who was getting back into her car. I told her what had happened and she lent me her cell phone. The problem is, I only know my parents number by heart. I think I mentioned this in my first blog entry. I had to call my parents to ask them for numbers to AAA and also had to have them hunt down the number of my boss at SD Forum.

My parents were online within minutes, searching out numbers for me to write down on a piece of paper Parissa had torn off for me. I could hear them searching the SD Forum for a number. At the end of it all, my car was unlocked and I got to work-- albeit a little late, I still got there and accomplished the job.

In the space of time that I sat waiting for the guy to come and rescue me, I realized how lost I am without my cell phone and all the information it contains. I had thought about asking

the bank if I could surf their web so I could get in touch with my friend on Facebook who used to work at SD Forum. She would still have my boss' number and I could let my boss know that I was late. I kept running through options in my mind of ways to solve this problem that I was in. I knew my parents would be worried about me--as they always are. I ached to be able to call them and let them know I was waiting, but I was safe. I wanted to twitter about my absurd absentmindedness. I wanted to text my friends, check my email, do anything that involved every bit of technology that I didn't have access to.

Yesterday, I proposed that we all do a social experiment where we spend 24 hours not communicating with our partners, friends, parents, or whoever via only telephone or face-to-face. Well, I spent an hour and a half without one--granted it wasn't an emergency, but it was a yellow "Elevated" level if we were relating this to a Homeland Security chart. I had access to a phone-- but it wasn't my phone. And left to my own devices, my memory couldn't pull out anything but a number I have locked in long term memory.

Now I am trying to figure out how to solve this problem of mine. I am so reliant on technology, I can't even make myself remember numbers I call every day. Instead, I scroll down my menu and highlight who I am calling. Or I press down the number to activate speed dial. I adore the fact that doing this saves me .32 seconds of my precious time. But I wonder if I had spent more time dialing those numbers myself, I may have been a lot better off yesterday. I wonder if I should go back to those hokey accordion style magnetic phone books that I remember seeing my momma carry in her hand bag.

YES! All my pondering on the advancement of technology and the implementation of social media is answered in one simple nic-nac.

I can sleep easy tonight.

Night Slasher

2008-10-20T14:33:00.000-07:00

We went around slashing up the night, Claire and me.

I asked Claire to do some acrobatics.

It's like pixie dust
I always felt this way for you
My old home.

Hardly Strictly Fooling

2008-10-05T14:43:00.000-07:00

Celebrated my birthday by going to see a free bluegrass festival in Golden Gate Park. Bliss.

This photo is made infinitely better by the crying child in the bottom left hand corner.

Dancing to Gogol Bordello.

I should have asked her name.

He grimaced at me when he saw me aim. I love him for that.

We celebrated the end of the day with beers and laughter in a local "tropical" themed dive bar.

How Does Social Media Affect Our Romantic Relationships?

2008-09-26T11:52:00.000-07:00

I recently visited my friend Laura who lives in San Francisco. I brought my camera and tripod so I could record an interview / conversation with her about how she interacts with Social Media in her job. She currently works in SEO for myspace in SF.

It's been a while since Laura and I hung out. When I got there, I was introduced to her roomates, friends and the layout of her new apartment. Laura, her roomates/friends and I were talking about what we do for work and started into a conversation about how Social Media has changed the dynamic of our romantic relationships.

I decided to set up the camera and aimed it at the table where four of us were sitting enjoying a fine snack of wine and cheese. (This is seriously uncharacteristic of a snack I commonly have. I think residents of the marina district don't grab Heffeweisen and almonds for things to snack on.) In my haste, I recorded the visual, but didn't set up the microphone correctly. Which really is a crying shame because the conversation was awesome.

I'll try to recap a lot of the topics here. Feel free to jump in with your own insights. I'd love to hear your opinion.

Facebook has presented a lot of interesting interactions with some of the girls and people they have dated. One girl, Shannon, was un-aware that her now-boyfriend was making any sort of advancement. There was not a proper "asking out" as she was accustomed to. When they had first met at a mutual friend's party, they both didn't speak to one another. He sought her out after the party in hopes of making a connection. He asked her, via-Facebook, if she wanted to grab coffee since they both worked close by to one another. Shannon expressed how confusing it was for her because there was no way to register where he was coming from. Everything was done electronically, and the informality of it all made it seem as if they were just buddies. She said it took her about 4 "dates" before she ever realized that he had been interested in her all along.
All of us agree that it feels "safer" for us to give out our email address or way to find us on Facebook or Myspace. The fact that we don't have to participate in a verbal exchange via the telephone provides an extra layer of comfort. I asked if the girls were approached in public and asked for their phone numbers vs. their email address which would they be more likely to give out. All of them said they wouldn't give out their phone number until way later in the correspondence.
The issue of "status" changes came up. This partially relates to the "Tawnee is cleaning her room" status update (which isn't true, although I should clean my room), but it primarily rests on the relationship status update. When one visits their home screen on Facebook it is listed as "Billy has changed his relationship status to *Complicated*" Conversations that once took place between a couple regarding "taking this relationship to a more committed and exclusive level" is administered by pulling a drop down menu and asking for a confirmation. For those of us who still have our ex's as "friends" on Facebook, we can see when they date new people or when they break up. This level of involvement is heavy and completely new for the lot of us. I assume that a lot of our post-breakup hang ups come from the level of visibility we have surrounding our past partners. It is not typical for us to know what they ate for breakfast, see all their pictures from their recent trip to the beach, and have the option of staring at their new love interest.
There is an understanding that our profiles may not accurately portray our identity. All profiles are the best version of one's self, true. But profiles also assume that other people have a general idea of you are to begin with. We talked about instances when people get to know your profile before they ever get to know you. Sometimes it is an unfair advantage, because they know they already know what interests you both have in common, and are able to highlight those factors and shadow others. This is not to say that this is a scheme; somewhere there is a person in a dimly lit room skimming through your Facebook profile writing down all the ways to lure you into their grasp. You two will go out to dinner and talk about the things you love and you will be misled, only to one day find out that your love was a ruse and your heart is now meticulously broken. No, not the case. That is not the point I am trying to make. If you met somebody you found attractive and they were wearing a shirt of a band you like, it would be a great segway into a conversation. These type of coincidences happen naturally. But there seems to be a bit of the novelty stripped when your favorite books, tv shows, music, and movies are listed. The treasure hunt isn't so much a search anymore. It's more like knowing the presents are on the top shelf, so you get a step stool. In some cases, mine in-particular, people assume that being introduced to my music and my photography means that they know me. They talk to me as if they have known me a long time, so the initial introduction is awkward.
The girls agreed that introducing a person to their profile changed the dynamic of face to face interaction. They noticed a difference in the tone of the messages, they were more flirtatious, more direct, and more familiar than if the girls had just met the person face to face.

Again, it's easy to realize that our social interactions are changing. But for some of us, it's hard to come to terms that the old ways of communicating and interacting (or what are the "old ways" for our generation) are fading.

More on this later... I have to go sell my old car.

[24 hours later]

OK, I sold my old Explorer successfully. It is still baffling to me that I can post a few pictures and specs on Craigslist and have over 20 people respond in a matter of hours. I had two people competing for the truck... this in a time where gas prices are astronomical. I was under the impression that SUVs are a thing of the past. I mean, I opted out of having it, right? I digress somewhat, although the topic is still within the scope of social media. Because of the advances in social media and online networking, a process that could have otherwise taken me weeks to accomplish took me a mere 6 hours from start to finish. I am so thrilled to not have to worry about that anymore.

Back to our topic, where were we?

Ah yes. One of the questions I asked the girls, and I'd like to ask you now, is how would removing social media from your relationship change the dynamic you and your partner share? What if we all did a social experiment. We asked our partners, best friends, parents or whoever else we correspond most with via text messaging, Facebook, myspace, etc. to not contact us by those means. The rules are that you can only converse by ways of regular telephone calls and face to face interaction. Considering my best friend and I text non-stop throughout the day (she is in grad school at USC and I am typically busy at work) our conversations would go from massive to nearly non-existent. I wouldn't be able to see her photos from her weekend adventures on Facebook, and wouldn't hear hilarious anecdotes about her escapades about LA. I am not a big phone-talker; texting is so much more efficient and tangible. I don't have to be concerned about lulls in the conversation. My point is always made. If I receive a text I find sweet or entertaining, I can save it.

I adore the advancements in social media, but I also recognize how it may prove to be detrimental down the line. We have not scratched the surface of what social media has to offer. It will eventually explode, and like a mushroom cloud, will encapsulate all of us and all of our interactions, whether it be personal or business. Right now we are on the cusp of a transition. We still have the "old" ways of communicating (it seems so funny to call the telephone and "old way" of communication) and they are still prevalent and present, but they are interspersed with new social networking.

As we slip further away from traditional communication, I wonder how this will change our instincts, how it will shape the dynamics of our personal relationships, how it will alter the way we speak and think.

I am not hesitant when it comes to adopting new social media techniques, I just hope I don't get so lost in the process that I loose my ability to recognize the change.

Starting a New Trend...

2008-09-14T21:46:00.000-07:00

I had an opportunity to sit down with Steve Hanna on Thursday. Typically we chat on-camera for J-Net. This time, Steve agreed to chat with me in front of my own video camera.

We started talking about his new full-encrypted hard drive for his computer. The reason why this new "toy" of his is so important, is due to it's ability to protect all the data on his computer. Steve does a lot of traveling. He shares some staggering statistics about how many laptops are stolen per week in airports across the US. Apparently, it has become a trendy scam to steal laptops while people are going through airport security.

Check it out...

After Steve shared some information on laptop safety, I asked him a few questions about how Social Media (blogs, web video, etc) has changed the dynamic of how he works.

Hopefully you enjoy it. I had a great time with this particular interview. Stay tuned for more like it...

Reservoir at Night - September 13

2008-09-13T12:00:00.000-07:00

Experimenting with the somewhat new camera.

Guess I wasn't ready for such a heavy-handed love.

Sirens.
Where you been for so long?

Taking a step back to get a step ahead

2008-09-09T16:25:00.000-07:00

When I was car shopping earlier this year I noticed that any time I mentally decided on a car, I would start to see it everywhere. I would go through phases where I was committed to a VW GTI, a Scion tC, Honda Civic si, Mazda RX8, the list is endless really. I would research the cars on auto blogs, Consumer Reports, and YouTube. No sooner after the research begin, those cars would be everywhere on the road. I would park next to them at the grocery store, be stopped next to them at a red light, be cut off by one on the highway.

I am experiencing a similar thing right now with social media. There is a theme that is happening in the blogging sphere revolving around social media dependency. SocialMedia.biz refers to it as "digital media intimacy". I rather enjoy that title.

JD Lasica makes a good point about how status updates taken one by one can seem a bit trite and inane. When captured over a long period of time, these updates can give a significant insight into friends' lives. He notes how "little snippets coalesce into a surprisingly sophisticated portrait of your friends' and family member's lives, like thousands of dots making a pointillist painting."

I suppose that relying on the "big picture" approach can seem a bit cliche, but it has a point. I am guilty of constantly living in a state that revolves around micro-updating, micro-analyzing, micro-digetizing. True clarity tends to be found only when one steps back from that "micro" default position. Switching between micro-blogging and actual blogging/journaling is a significant feat for me. I have to transition my mind from being compulsively stucatto and (attempt) to find a way to create a well-strucutred flow. Like I said before, discussions about social media can't be designated into "good" or "bad" catagories. Stepping back and taking a look at the "big picture" is important, but only if it includes the up-close smaller picture as well.

Twitter has done many a thing for me (besides hooking me). It has allowed me to learn things about 'strangers' that I would never thing to ask best friends. I have twotwitter friends who come to mind right off the bat. I met one of them here at Juniper. We hired a company to help us with our persona process (a topic for a future blog) and I gave her a ride up to SF after our two day session was through. We had the hour drive to talk and get to know eachother somewhat, but it was in no way an in-depth friendship. Twitter has allowed me to know how her days are going, how the weather in Seattle is, what technology she is interested in. I get to hear what comments were passed her way on transit to and from work, and see Flickr updates when she changes her haircut. Now, I feel like I know her well. I care as much about her as I do my friends I see at work every day.

Another twitter friend and I met at a conference in LA. Our love for music, cars and high-tech gadgetry was an instant bond. Twitter has allowed me to expand a significiant friendship from that point forward. It is doubtful I would have communicated with him through e-mail because it seems like a bit too much of a comitment to a person I dont technically know. I would never pick up the phone to call him. I hardly do that with friends I have known all my life. But I am still able to grasp the important parts of his life.

Since micro-blogging comes from what the individual finds most important, it provides a different form of insight. There is a particular quality behind the reasons for the post. The dialogue is so uncharacteristic of anything that would ever happen organically face to face. It would be like taking a walk with a friend where you never exchanged words with one another, you just commented about things that were relevant to you at that moment.

"Just tripped on uneven pavement, so glad no one was around to catch that."

"Looks like traffic is impossible again. Herds of soccer moms shuffling kids, I'm sure."

That style of dialogue doesnt exist outside of the blogging-sphere. It is because of this, that I have a fondness for it. Even though it isn't particulary natural, it shows a different angle of a person, which is exactly what I hunt for on the day-to-day.

My best friend and I talk every day. We IM, facebook message, text message enough to blow up the airways, and every so often call eachother when the other mediums just wont suffice. Even though I know nearly everything about her life and have up to the minute updates via text message, I still encourage her to join twitter or blog because her voice would come acrossed so differently. I would love to see how she chooses to convey herself in the micro (or macro) blogging sphere.

I'll keep my eyes posted for more material on this phenomenon. I'd love to hear your thoughts.

Undistinguishable, but never unreachab

2008-09-04T14:53:00.000-07:00

After writing my first post about all my social media accounts, I started wondering if it was a good thing how dependent I am on social media interaction.

These days everyone is connected at all times. I read somewhere (I wish I remember where) that when people were asked what they would not leave home without, more people said they would choose to take their cell phone over their wallet. My initial reaction was disbelief, but then I thought back to those times I was just meeting friends for a second down town, or if someone else was driving, or if I had to drop some things off at the post office. I never took my wallet. I always had my phone.

If you are a people watcher, like I am, you will notice that people can't stand to be alone anymore. If someone is waiting to meet a friend at a cafe or in front of a movie theatre, they are always texting or chatting on their phone. I am guilty of this as well. I get nervous with nothing to do and frantically start checking twitter or texting friends with updates about what I am doing.

Humans are technically pack-animals. We started off living in groups and gradually, as technology became more prominent, we broke apart and began living independently. Technology is amazing in the way that it allows us to communicate quickly and stay informed. But I wonder how often my friends need to know that I saw humorous graffiti in a concert venue bathroom or that I have a desire for Mexican food for lunch.

The answer is not black or white. There is no ability to say that relying on social media is bad or good. Sure, my tweets may be completely inane and irrelevant at times, but social media allows for the world to virtually exist in one place. When the tsunami hit in China, twitter was one of the first ways that people across the world heard it. Granted, the volume of tweets did shut down twitter for a bit, but the message was heard. Social media allows for instantaneous communication between people who would otherwise never come in contact with one another.

These statements are more than likely not news to you. Everyone understands the point to Facebook, Myspace and Twitter. We understand the novelty of Digg and Slashdot. Are there changes that you recognize in yourself that have manifested only after your dedication to social media?

A friend and I were chatting on IM the other day about how taking a business trip has changed since he was a kid. He reflected that when his father went on business trips his family had to call the main desk at the hotel to leave a message if they wanted to get in touch with him. Now, my friend has multiple ways of being contacted: e-mail, SMS text, IM, Twitter, Facebook updates. It is nearly impossible to shut off technology and literally be alone.

Having a cell battery die is commonly cause for a minor panic attack. I fear that the moment my battery dies, I will get into an alarmingly bad car accident and have no recollection of friends or family member's phone numbers. The cause for lack of memory, isn't head-trauma however, it's my incapacitating dependency on my phone's address book. I wonder if that sort of dependency is, perhaps, a tad unhealthy.

When I was in school, we were encouraged to use mental math instead of a calculator [why use your mind when a machine is so much more accurate though? :)] because "relying on technology makes the mind lazy." I see the relevance of that statement. Thank goodness my parents haven't changed phone numbers in my lifetime. If there does happen to be some emergency, I already programmed those numbers into my mind's address book prior to ever having a cell phone. Those numbers are with me for life.

What's you're take on all of this? Would you say you are one of those people who has to text in the moment of waiting, or do you still look up and watch life going on around you? Would you prefer to have a conversation over IM instead of on the phone? (ahem, I do too) Do you feel life was sweeter prior to your dependency to social media?

I feel as if I have set this up as some social media addicts anonymous space. Perhaps I have a compulsion for social media, but I am not quite ready to profess that it is a "problem".

First things first: let's get to know one another...

2008-09-02T19:07:00.000-07:00

I have a long list of things to do, and on it was create a quasi-professional blog that is entirely public facing. I work at Juniper Networks in Sunnyvale for the web team. I do a series of videos/vlogs for J-Net, which is the forums/communities for Juniper. In them I get to announce new features happening on J-Net or interview interesting people in the tech industry as well as key users within the community.

In a meeting earlier today, a co-worker reitterated the fact that social media is typically generational. It got me to thinking about how I have basically tapped into every avenue of social media.

Social media sites I belong to: LiveJournal, Blogger, YouTube, Myspace, Facebook, Digg, Twitter(2 accounts), PhotoBucket, Flickr, StumbleUpon, FriendFeed, Yelp... I used to be a member of friendster but that got to be a bit much. :)

I am always eager to learn new technology, and try to get others as hooked as I am. I'm not sure if that's because I love to spread the good word, or because I typically like other people to connect to. I think it's a bit of both but more of the latter.

My RSS feed and Twitter are two of my favorite online quick hits. I am hoping to eventually make myself a shirt that says "I twitter in bed" -- seemingly provocative but still true.

A bit of back story... [and possibly gloating]

I graduated from UC Berkeley where I wrote my own major. The long of it: "ISF (Interdisciplinary Studies Field Major) - Intercultural Studies of Visual Images and Representation". The short of it: I studied the way cultures receive media. Mass Comm and other such marketing majors seemed to have an approach to media that didn't sit right with me. Mass marketing has set formulas that ignore cultural and social cues. It's all so impersonal and impractical really. I mean, it works... it definitely works. But it ignores so much about people and their history and traditions. I have more to say on this topic, obviously, seeing as how I wrote a massive thesis about it. The point of this particular side-bar is to illuminate the fact that I decided to study individual cultures, and the history behind their particular reception of media and portrayal in media. The reason why this job is so perfect is that it constantly allows me the opportunity to get to know individuals. It also allows me to investigate the trends of "users" on our own site.

The best part about the interviews are the moments that happen off-camera. We have small chats about things that aren't business, they are charming insights into each person. They are the reasons why they love their job, tales about their families, places traveled, highlights as to what technology they find most interesting in their day-to-day life. I love hearing these bits because it shows what people are behind this industry.

Doubtful I would have told you that I was going to be in the tech industry post-college. I figured I would be a rock star, an acrobat in Cirque de Soleil, or perhaps a helicopter pilot for a logging company. Instead, I work for a fairly large company. I have a cubicle that is riddled with word of the day calendars and airplane toys. I go to "important" meetings. I take notes. I buy pencil skirts and listen in to conference calls.

Sometimes I feel like I'm conducting my own experiment. And perhaps I am. I am learning what it is like to experience corporate society. But I still feel like I have a different impulse when it comes to the day-to-day. I want to know why everyone shows up in the morning, what their experiences are, why they were initially so passionate about the industry--and if their passion has shifted. The technology is remarkable and innovative, but it is only as good as the minds behind it.

I expect to outline my own adventures in social media, the people using it, the trends that come of it, and the industry it surrounds.

I encourage any conversation you may want to add. Are you a J-Net member? Introduce yourself. Not a J-Net member? Still introduce yourself, and maybe afterwards puruse our forums anyway just to get a look at what I do and see what I am so passionate about.

Pleased to meet you, I look forward to what happens next.

Tales of Home

2008-08-30T11:55:00.000-07:00

I went home to see my parents. My childhood never knew these overpasses.

We're surrounded by refineries. I have strong lungs.

Watch the sun cut through fog so forcefully it chipped the paint from the railings

I guess I have to come to terms that you will be sticking around.

I have a thing for numbers.

Outside Lands Music Festival, SF

2008-08-24T11:50:00.000-07:00

We could all get a little bit to gain, we could all give it up the same.
He turned around to search for friends, and gave me one of my favorite pictures I've taken.
We had regal archways and dreams fit for kings.
Of these cut-throat busted sunsets, these cold and damp white mornings I've grown so weary.
If through my cracked and dusty dime store lips I spoke these words out loud would no one hear me?

Disneyland Magic!

2008-08-17T11:39:00.000-07:00

We're standing at Innoventions, waiting for the day to cool down.

I sense a theme here.

A child was reaching.

Indulge.

When visiting Pasadena, we go to Twin Palms on Sunday for buffet brunch and unlimited mimosas. Also, I get to sing with The Colonels of Corn.

Dinner from scratch

2008-08-12T11:46:00.000-07:00

Went to stay the night at a friend's house while her husband was out on an international business trip. We made our own marinated chicken. It was unbelievable.
Sitting out on the patio chatting and drinking wine.

In the morning, the day was washed in the prettiest light.

These are left over from last winter when it flooded their house. I think they're beautiful.

Day old eyeliner. Good morning Maylene.

Monterey in August

2008-08-10T11:30:00.000-07:00

Monterey in August. I fell in love quickly. I was tangled up in tendrils of the day.

Lunch on the dock. The weather was gloomy heading in to Monterey. By the time the car was parked, the sun was out and the clouds had retreated.

Nemochek, he's not from around here.

This is Piper. He was going to a dance.

I see how you look at the strangers.

Capturing Childhood Moments

2008-08-09T12:11:00.000-07:00

This is the door to the house I grew up in. It's had years of abuse.

I don't know why we have so many resin chairs. We don't have enough bums to fill them all.

My parents bought a new house. This is their light fixture.
We all ate sandwiches. This is my momma.
And this is my papa.
This is my favorite room in the house, the upstairs bathroom. The ceiling is slanted and everything is wood.
I accidentally set off the camera.

Adventures with Sand

2007-09-04T21:27:00.000-07:00

A recent road-trip yielded me laughter, love, and photographs

Scope

Aversion Therapy

Lincoln

Slatter House

Gated Community

Folklore

2007-01-13T12:22:00.000-08:00

"Paul Bunyan"
January 2007

College Years

2007-01-05T18:54:00.000-08:00

Thank you for your interest in my photography. Have a look around and, hopefully, enjoy!

"Procrastination"
Finals, Fall Semester 2006
"Study Hall"
UC Berkeley, 2005
"Traffic"
How I Roll, 2006

Yellow Light

2007-01-05T18:50:00.000-08:00

"Fixture"
2005
"Cherry"
2005
"Rue"
2004

Makeup Designs

2007-01-05T18:15:00.000-08:00

"Phoenix"
2005
"Cinder"
2005
"Thick"
2005
"Twenties"
2005

Studio

2007-01-05T18:05:00.000-08:00

"Maia Firebird 1"
UC Berkeley, 2006
"Maia Firebird 2"
UC Berkeley, 2006

Unions

2007-01-05T17:59:00.000-08:00

"Downward"
Hawai'i, 2004
"Rust"
Hawai'i, 2004
"Anchor"
Hawai'i, 2004
"Wicker"
Hawai'i, 2004

Far Off and Distant

2007-01-05T17:46:00.000-08:00

"Reach"
Monte Carlo, 2000
"Bracket"
Seville, 2000
"Foundation"
Monte Carlo, 2000
"Gratis"
Spain, 2000

Items. Nearly Keep-sake.

2007-01-05T17:33:00.000-08:00

"Unhinged"
"King"
"Expose"
"Optimism"
"Mason"

Highway, my way

2007-01-05T13:50:00.000-08:00

"Entrance"
Highway 5, CA
"Scrape"
Highway 5, CA
"Dividend"