Here we are in the throws of Social Media, networking, and online everything and it seems a lot of you are unaware of Juniper's online presence. I want to take a minute to outline all the ways you can keep connected to our fabulous establishment< /my bias >.
First things first. We have three categories of blogs for all your reading enjoyment. We spent a great deal of time researching personas and the archetype groups that they fit into (more on that later). Most people are aware of strategic and technical archetypes since these are terms that are often thrown around in corporate conversation. Through our research, we discovered another archetype--bridge--that was frequently overlooked. This is the group that bridges the gap between strategic and technical. Fancy that, I know. Bridge personalities have any combination of strategic and technical tasks. The difference is, blogs that are too technical or too
strategic tend to be too saturated with certain content that acts to ostracize the group that
doesn’t fit entirely in one group or the other.
Strategic: The Network Ahead
Juniper executives on topics from cloud computing to economics and green IT.
Bridge: Architecting the Network
Business perspectives on the trends, solutions and driving networking innovation.
Technical: Networking Now
Technologists on network security, routing and switching products and solutions.
Next, we have our infallible J-Net community. J-Net was originally designed purely to support post-sales technical support and to help customers with product support issues. Today the
community still serves that purpose, but also allows members to get news about what is going on or about to happen, a place to receive media, like videos with engineers, executives, and members of our community. J-Net is always free, and doesn’t require a user name or password to view content. Signing up for J-Net will allow individuals to participate in the conversation, be entered for monthly drawings and events, and receive community recognition as industry experts.
Twitter is the topic of many conversations I have been a part of or have overheard around the office and on random elevators. We have a few twitters to make sure you have the information you are searching for.
@JuniperNetworks is the official news feed for Juniper. Here you will find the press releases, updates about new blogs posted, as well as links to what is being said about Juniper.
@JNetTawnee is my twitter. I post a lot of what @JuniperNetworks does, but this twitter is infused with my personality and the ability for you to ask questions and get answers. Here you will also get updates about J-Net, what new videos are available for viewing, and banter about what's going on with Juniper from my perspective.
@JUNOSJeff is Jeff Mattan's twitter stream. He is your go-to guy for all things concerning JUNOS. He will be able to keep you current with JUNOS information, as well as answer any questions you may have. Jeff is an excellent person to know in real life, but if you're not lucky enough to be in the office-- you may as well connect with him via Twitter.
Next post I'll shed light on our endeavors with Linked In and Facebook. Hopefully I'll see you on the forums and connect with you via twitter. Send me a tweet to say hello.
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